Bourbon Legends: Boxcar Pop-Up Event
Designer: Luci Creative, Geometry Global
We partnered with Geometry Global to fabricate elements of a multi-sensory experience that transports event participants into immersive environments. Each creative space allows attendees to learn how bourbon is made, discover what makes flavors unique and snap fun photos for their Instagram feeds. The experience features Beam Suntory’s bourbon brands: Maker’s Mark, Jim Beam, Basil Hayden, and Knob Creek.
In 2018 this pop-up experience toured to Denver, Chicago, Houston, Cleveland, and New York City.
WHAT WE DID
- Uber Comfort Pop-Up
- Bravo Imposters InstaCON Activation at SXSW
- Art Institute's Van Gogh Bedroom
- Giant Nathan's Famous Hot Dog
- Giant Watering Can
- Art Institute's Magritte Feet
- Eli Lilly's Zyprexa Setting
- Discovery Network, Upfront