Art Institute’s Van Gogh Bedroom
Leo Burnett Worldwide Inc.
Designer: Van Gogh
Ravenswood recreated one of Van Gogh’s three famous bedroom paintings for a Leo Burnett promotion of an Art Institute of Chicago Van Gogh exhibit. Although difficult to tell from photos, it is actually a three-dimensional room.
To build excitement about the exhibit, the room was placed in an AirBnB. This multiple award-winning activation was created by our scenic artists so that visitors could spend the night in a Van Gogh painting.
The first block of nights sold out within 5 minutes of being posted. Our client, Leo Burnett Worldwide, received international acclaim in press around the world and won numerous awards including Cannes Lions, D&AD, and IPA Effectiveness Awards.
WHAT WE DID
- Bourbon Legends: Boxcar Pop-Up Event
- Uber Comfort Pop-Up
- Bravo Imposters InstaCON Activation at SXSW
- Giant Nathan's Famous Hot Dog
- Giant Watering Can
- Art Institute's Magritte Feet
- Eli Lilly's Zyprexa Setting
- Discovery Network, Upfront