Bravo Imposters InstaCON Activation at SXSW
Designer: Luci Creative
The agency 360i asked Ravenswood Studio and Luci Creative to develop, design, and produce three sets for Bravo’s season 2 launch of the series Imposters. Ravenswood detailed the designs and accounted for every luxurious detail from premium leather upholstered seats inside a private jet, to teak wood finishes on their private yacht, and finally a fur parka and a cozy bed inside the ice-cube walls of the Russian Ice Hotel.
We worked closely with our partners to create the “imposter” moment, through a primary photo that captured a close up to create the “Con” of being on a private jet, experiencing a lavish meal while sailing on a yacht, or lounging in a Russian Ice Hotel. After sharing the photographs on Instagram to “Con” their followers into believing their new reality, a second photograph was sent revealing the set and the illusion. Great fun!
WHAT WE DID
Set Up and Strike
- Bourbon Legends: Boxcar Pop-Up Event
- Uber Comfort Pop-Up
- Art Institute's Van Gogh Bedroom
- Giant Nathan's Famous Hot Dog
- Giant Watering Can
- Art Institute's Magritte Feet
- Eli Lilly's Zyprexa Setting
- Discovery Network, Upfront