McDonald’s Fresh Salad Billboard
Leo Burnett Worldwide Inc.
Designer: Leo Burnett Worldwide Inc.
Yes, it’s true, we planted several hundred lettuce plants on a billboard and lovingly watered them for several weeks. Meanwhile a photographer snapped a shot every few minutes. Check out the video.
WHAT WE DID
- Bravo Imposters InstaCON Activation at SXSW
- Art Institute's Van Gogh Bedroom
- Giant Nathan's Famous Hot Dog
- Fly Green Chicago