McDonald’s Fresh Salad Billboard
Leo Burnett Worldwide Inc.
Designer: Leo Burnett Worldwide Inc.
Yes, it’s true, we planted several hundred lettuce plants on a billboard and lovingly watered them for several weeks. Meanwhile a photographer snapped a shot every few minutes. Check out the video.
WHAT WE DID
- Bourbon Legends: Boxcar Pop-Up Event
- Uber Comfort Pop-Up
- Bravo Imposters InstaCON Activation at SXSW
- Art Institute's Van Gogh Bedroom
- Giant Watering Can
- Art Institute's Magritte Feet
- Eli Lilly's Zyprexa Setting
- Discovery Network, Upfront